8 Takeaways From Tesla’s Marketing Playbook

I noticed an fascinating thread on Twitter by Alex Garcia that I needed to share right here together with a few of my ideas. Alex Garcia is an Austin-based advertising and marketing skilled who typically shares ideas and ideas on Twitter about advertising and marketing practices. He identified that Tesla’s market cap is bigger than 9 of the biggest automotive corporations mixed. He famous that the “meteoric progress” is a testomony to Elon Musk, sensible merchandise, and radical advertising and marketing. The latter is one thing he’d been learning obsessively, which led to Alex sharing his 8 takeaways. Let’s dive in.

1. Share The Imaginative and prescient

Photograph by CleanTechnica If you wish to love what you're doing, you need to imagine in it as effectively. As Alex pointed this out, it jogged my memory of an analogous message that I learn from certainly one of my favourite new authors, Billy Carson. “You might be attempting to determine what you're alleged to do in your life, how are you alleged to earn cash? The very first thing you need to do is discover a want and fill it. To do this, discover your ardour.” All of it comes again to what you like. Within the case of Tesla, Alex identified its imaginative and prescient: “Create essentially the most compelling automotive firm of the twenty first century by driving the world’s transition to electrical automobiles.”

Picture by Zach Shahan,

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