Aditya Birla Fashion Picks Up 51% Stake In Masaba Label For ₹90 Crore – Mint

Home / Companies / News /  Aditya Birla Style picks up 51% stake in Masaba label for  ₹90 crore

Premium Model Masaba will probably be scaled largely by means of the digital direct to shopper (D2C) channel, straddling throughout the complete way of life choices starting from attire, equipment, magnificence and different way of life merchandise. 2 min learn . Up to date: 14 Jan 2022, 01:03 PM IST Suneera Tandon
  • ABFRL mentioned it can strengthen its play into style for younger and digitally native customers together with marking a foray into the branded magnificence and private care phase

NEW DELHI : In one more signal of consolidation inside India’s style business—Aditya Birla Style and Retail Restricted (ABFRL)—on Friday mentioned it's set to accumulate a 51% stake in Home of Masaba Way of life Non-public restricted, the entity that homes attire, non-apparel, magnificence and private care and equipment enterprise beneath model ‘Masaba’ owned by designer Masaba Gupta for ₹90 crore.

By funding in model 'Masaba', ABFRL will strengthen its play into style for younger and digitally native customers together with marking a foray into the branded magnificence and private care phase, the corporate mentioned in a submitting to the exchanges. The 2 will create a younger, aspirational and digital-led portfolio play, throughout the reasonably priced luxurious phase within the style, magnificence and accent classes.

The model is concentrating on to attain annual revenues of round ₹500 crore within the subsequent 5 years.

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