After Acquiring ScoopWhoop, Good Glamm Group Buys MissMalini – Business Insider India


Good Glamm Group

, a content-to-commerce organisation, on Monday mentioned it has acquired superstar media and influencer expertise administration community,


Leisure for an undisclosed quantity. A primary of its variety acquisition of a personality-driven firm by a content-to- commerce conglomerate, this strategic transfer will supply The Good Glamm Group an unprecedented entry to a sturdy community of influencers, celebrities and market know-how strongly enhancing its distinctive content-to-commerce play within the nation, an announcement mentioned. Following this acquisition, the Mumbai-based MissMalini Leisure will proceed to operate independently whereas bringing its experience to The Good Glamm Group, it added. MissMalini founder Malini Agarwal and co-founders Nowshad Rizwanullah (additionally CEO) and Mike Melli (additionally CRO) will proceed to steer the corporate, the assertion mentioned. They are going to work carefully with The Good Glamm Group founder and CEO, Darpan Sanghvi and co-founders Priyanka Gill and Naiyya Saggi, it added. Whereas the deal dimension was not disclosed, Sanghvi mentioned transaction is a mix of inventory and money. The Good Glamm Group’s commerce and content material stack coupled with MissMalini’s superstar, influencer and content material strengths will additional turbocharge the group’s D2C capabilities.

With this acquisition, The Good Glamm Group now has a bouquet of India’s largest digital media manufacturers together with POPxo, ScoopWhoop, BabyChakra and now MissMalini Leisure. The Good Glamm Group’s media division now generates over 3.5 billion month-to-month impressions and has over 150 million distinctive customers inserting the Group’s digital attain amongst the biggest for any e-commerce or digital media firm in India.

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