Amperity 3.5 Launches: Omnichannel Personalization, Powerful Analytics, And Expanded Self …

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Could 06, 2021, 10:00 ET

SEATTLE, Could 6, 2021 /PRNewswire/ -- Amperity, the #1 enterprise Buyer Knowledge Platform for client manufacturers, immediately introduced the discharge of its newest main platform replace, Amperity 3.5. 

The discharge brings a number of product updates and platform enhancements that allow enterprise client manufacturers to show first-party knowledge into differentiated buyer experiences. Amperity 3.5 additionally brings improved self-service options for IT professionals and analysts, in addition to highly effective advertising capabilities and integrations that unlock enhanced personalization choices.   

"Now we have new performance, particularly the power to section our affords and combine techniques we could not earlier than. It used to take us eight days to fulfill our purpose — now it takes us at some point," mentioned Carolina Kennedy, senior director digital life-style advertising at Tapestry. 

"These upgrades deliver a wave of recent worth for our prospects who're navigating a number of enterprise shifts, together with re-engaging their companies post-covid, accelerating buyer personalization, and the deprecation of third-party identifiers. These are huge challenges dealing with immediately's enterprises and Amperity's high precedence is guaranteeing we frequently innovate on behalf of our customers," mentioned Chris Jones, chief product officer at Amperity.   

Amperity 3.5's new capabilities embody: 

Extra omnichannel personalization use instances & channels
  • Upgraded connectivity to Google, Fb, Salesforce Advertising Cloud, and Snowflake, in addition to over 120+ extra new connectors throughout widespread channels and personalization techniques,
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