Apple ‘holding Back’ Own Customers Who Use Modern SMS: Google | Deccan Herald

After expressing its displeasure over Apple's alleged bullying behaviour round iMessages, Google on Tuesday stepped up its battle, saying the tech large ought to help Android the best way it does different SMS/MMS requirements and shouldn't maintain again its personal clients.

Google's head of Android, Hiroshi Lockheimer, mentioned that Google isn't asking Apple to make iMessage obtainable on Android. "We're asking Apple to help the trade normal for contemporary messaging (RCS) in iMessage, simply as they help the older SMS/MMS requirements," he posted in a tweet thread.

"By not incorporating RCS, Apple is holding again the trade and holding again the consumer expertise for not solely Android customers but additionally their very own clients," Lockheimer added.

RCS (Wealthy Communication Companies) is a subsequent era SMS protocol that upgrades textual content messaging with options like funds, high-resolution photograph and file sharing, location sharing, video calls and far more.

Google final week accused Apple of bullying its method into smartphone texting, saying that the iPhone maker intentionally creates peer stress among the many teenagers to make use of iMessages and shun Android-based texting.

Apple's messaging service turns texts from Android customers inexperienced as an alternative of the iOS-native blue, a calculated transfer which has turned iMessage into a standing image amongst teenagers.

"iMessage shouldn't profit from bullying. Texting ought to carry us collectively, and the answer exists. Let's repair this as one trade," the official Android account had mentioned in a tweet.

Lockheimer mentioned in his newest tweet that SMS has advanced,

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