Asian Audiences Are Consuming More content Related To digital Health Tech: Report

                                SPAG in collaboration with Baird’s CMC launches report on international well being media traits of 2021
                                In line with over 40 well being editors and journalists throughout 4 continents, well being reporting will change completely, however conversations round digital healthcare applied sciences are more and more taking centre stage throughout key Asian markets together with India, Singapore, Malaysia, the Philippines and others. These are insights launched in a report titled World Media Developments on Well being Matters 2021 by SPAG in collaboration with Baird’s CMC. 

Whereas COVID-19 pandemic has dominated the information for 2 years, the report checked out whether or not this domination will proceed in 2022 and with vaccination protection rising worldwide, what the well being media panorama will probably be like within the coming years.

As part of the worldwide community of communications consultancies Baird's CMC, SPAG labored with companies throughout the globe to interview 40+ well being journalists and editors throughout Asia, Africa, Latin America and Europe to grasp well being media traits. SPAG together with Alfa Communications, Fundamento, Havas PR and Hyderus performed these interviews. 

A pattern that emerged via the report was that for the time being, tales protecting well being and large themes needs to be linked to COVID else they don't get the specified attain. The report additionally highlights how readers, viewers and social media group members are more and more fascinated about science, epidemiology and R&D. 

There was additionally an apparent break up in notions relating to COVID-19 between excessive vaccine protection versus low vaccine protection areas. Reminiscent of Singapore the place it's believed COVID-19 dominance within the media will subside by Q1 of 2022,

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