Audio content Listeners In India Are Expected To Touch 100 Mn Soon – Mint

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Premium In its Q3 earnings report, international streaming agency Spotify had mentioned that it noticed notable traction for unique podcasts in India.  (Reuters) 3 min learn . Up to date: 13 Dec 2021, 11:10 PM IST Prasid Banerjee
  • India is forecast to have 95 million month-to-month lively customers (MAUs) for on-line audio content material by the top of 2021

NEW DELHI : India is lastly starting to see a surge in listeners for digital content material as international podcasting and audio platforms flip their consideration to the nation.

India is forecast to have 95 million month-to-month lively customers (MAUs) for on-line audio content material by the top of 2021. This contains podcasts, audiobooks and different audio-based on-line leisure and is a 34% rise from the 71 million recorded final 12 months, based on an evaluation by market analysis agency RedSeer. Solely 12% of the Indian inhabitants “has ever listened to a podcast", which signifies that there’s “immense room for progress", the corporate mentioned. Indians spent 2,290 billion minutes consuming on-line leisure in 2021, it mentioned.

Social media took up a lot of the customers’ time at 885 billion minutes, adopted by messaging, over-the-top (OTT) video, information aggregation apps and short-video platforms. Podcasts accounted for two.5 billion minutes spent on-line in October alone.

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