[B-SIDE Podcast] Offline To Online: Winning The Battle For Brand Loyalty In The digital Space …

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Digital spending went up 60% for each individual prior to now 12 months, in response to the third iteration of SYNC Southeast Asia, an annual report by Fb and administration consulting agency Bain & Firm.  

Titled Southeast Asia, the house for digital transformation, the report takes a take a look at rising digital life-style tendencies within the area.  

On this B-Aspect episode, Fb Philippines nation director John Rubio shares the tales behind the statistics. He tells BusinessWorld reporter H. Lacsamana how retailers can take their enterprise offline-to-online with the assistance of 6 Rs. 

TAKEAWAYS  

The patron journey is generally digital.  

Filipinos, who spend as a lot as 10 to 11 hours on-line, are in a position to translate their time to e-commerce exercise, whether or not it’s discovering manufacturers and merchandise, contemplating whether or not to purchase them based mostly on analysis, or truly making purchases, in response to Mr. Rubio.  

This whole client journey now occurs on-line — the research reveals that the invention and consideration phases now happen 80% and 83% on-line respectively.   

“Earlier than, for instance, you’d be strolling within the mall and possibly you’d hit a make-up stand and also you’d say ‘yeah, I like that’ and check out it out,” he defined. “What’s occurred is a large shift the place that now occurs on-line.”  

To win the battle for model loyalty, have a sturdy on-line presence. 

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