Behind Atlanta-Based Fullstory’s $103 Million Series D

SalesLoft. Calendly. Greenlight. And now, Fullstory. 

Atlanta has seen 4 homegrown tech startups attain unicorn standing this 12 months, with the latest announcement that buyer expertise information app Fullstory reached a $1.8 billion valuation with its $103 million Collection D spherical of funding. 

Permira led the spherical and was joined by present traders Kleiner Perkins, GV, Stripes, Dell Applied sciences Capital, Salesforce Ventures, and Glynn Capital.

Bruce Chizen, Senior Advisor at Permira and former CEO at Adobe, will be part of the FullStory Board, in line with a press launch. 

“​​Whereas we acknowledge that valuations aren’t the last word measure of our progress, we're excited

that this extra capital will enable us to speed up our mission—hiring sensible individuals, constructing impressed merchandise, reaching extra clients—and finally lead the large and rising class that's digital expertise intelligence (DXI),” Founder and CEO Scott Voigt tells Hypepotamus. 

Based in 2014, Fullstory was created by ex-Google staff to repair essentially the most irritating components of the net: useless hyperlinks, unsubmittable kinds, failed scheduling instruments, and the like. 

“Our valuation is a sign of the big market alternative and our potential to grab it,” he provides. “Digital merchandise and experiences are the primary — and in lots of instances solely — method that clients have interaction in the present day. Digitals frustrations like useless hyperlinks, damaged kinds or outdated navigation are extra upsetting and damaging than ever; they disrupt our skill to not simply to buy,

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