Bibi Russell And Nayanika Chatterjee Is Nothing Short Of Effortless Magic – Telegraph India

One has been touching lives with Trend For Improvement since 1996, “constructed on the concept that style might facilitate social, financial and sustainable improvement... right now the most important factor the world over”. And the opposite belongs to the final era of supermodels on the Indian ramp, and remains to be so related. The enduring Bangladeshi model-turned-designer Bibi Russell and the inimitable Nayanika Chatterjee. Classes in humility and heat. The 2 got here collectively on a winter afternoon at JW Marriott Kolkata to shoot for the just-launched ZAARII, a digital way of life platform based by Praabal Kumar Basu and Koyel Chakladar, for which Bibidi as we fondly name her, has finished a particular assortment.

Nayanika did her personal hair and make-up (sure even after strolling for the very best of the very best and with greater than three many years of expertise) and the shoot was over in lower than two hours! What adopted was a comfortable adda with The Telegraph on how artwork is life, positivity, hope, the digital world and the way cash isn't a unclean phrase, however maybe what’s extra essential is dignity of labour.

How did ZAARII occur?

Bibidi: Praabal instructed me what he desires to do. I grew up with music and I hearken to music on a regular basis. Bangladesh is wealthy in folks music and there may be zari’r gaan, which is sort of dying. With my affiliation with ZAARII, I believe individuals will assume that I'm working with zari’r gaan. They need to promote every kind of handicrafts.

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