Blockchain Startup Swash Raises $4M To Make Data Monetization Click – CoinDesk

Swash, a blockchain startup that permits web customers to personal their information and earn cash from it, raised $4 million in a funding spherical that led by KuCoin, Outlier Enterprise and, Streamr.

The funding spherical, which was introduced Monday, will drive the Swash data-monetization browser extension and assist increase a “Data Union” market protocol. Swash additionally plans to introduce a line of knowledge science and developer instruments later this 12 months in order that builders and companies can construct on high of the platform.

Large web firms prefer to hoard information, which has been known as the crude oil of the digital financial system. Instruments just like the Swash browser extension, which the corporate says is utilized by 64,000 individuals, let customers take management of their information and obtain a passive (if meager) revenue from it.

Consumer adoption for the extension over the previous a number of months has been greater than anticipated, in line with Swash Chief Advertising and marketing Officer Chloe Diamond.

“It means our mission resonates with on a regular basis individuals. It takes a few minutes, and when you’ve put in the browser utility, it mainly captures your information when you use the web,” Diamond mentioned in an interview.

Swash person information is then aggregated right into a Knowledge Union, the place consumers – starting from promoting and advertising corporations to hedge funds – can buy it. The earnings are distributed to the Knowledge Union members.

A SWASH token will quickly be launched to deal with these types of transactions,

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