Breast Cancer On social Media: A Quali-Quantitative Study On The Credibility And content Type Of The …

BMC Women's Health quantity 21, Article quantity: 202 (2021) Cite this article


Feminine breast most cancers was essentially the most recognized most cancers in 2020, with greater than two million new instances worldwide. Entry to scientifically right info can help sufferers in early detection or prevention of the illness. Nonetheless, misinformation on social networking websites (SNSs) about breast most cancers may be propagated quickly, posing a menace to well being communication efforts. The goal of this examine is to analyse the traits of essentially the most shared information tales referencing the illness that circulated on SNSs, together with the credibility of this content material.


That is an exploratory quali-quantitative examine. Information assortment was carried out between June 2019 and June 2020. We carried out statistical and content material evaluation of the tales that had at the very least 1,000 complete shares. Every story was categorised in accordance to the next elements: credibility; kind of hearsay; supply; content material kind; mentions prevention or early detection/screening exams.


The abundance of reports tales in our pattern (n = 1,594) weren't categorised in response to their credibility, as they don't deal with science, danger elements, prevention, remedy, or different elements which may be assessed for scientific accuracy. Nonetheless, content material categorised as “rumours” are 3.29 occasions extra shared than these thought-about scientifically right. Relating to content material kind, most tales are categorised as ‘real-life story’ or ‘solidarity’ (67.69%). In our pattern, 5.08% of the entire touch upon prevention and 19.7% reference early detection.


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