Career Learnings From Taking The ‘Path Less Chosen’

Lauren Johnson is the founder and chief govt officer of The Hyacinth Group, and has over 10 years of expertise within the digital area, which started as an assistant web service provider at Victoria’s Secret. In search of to propel her profession ahead, she went on to obtain an MBA from LIM School, with a give attention to entrepreneurship. After incomes a complicated diploma, Johnson was recruited to work as an web supervisor at Steve Madden, the place she centered on buyer retention and web site engagement and launched the corporate’s social media integration program.

Quickly after, Lauren started consulting for manufacturers akin to SK-II and Aerosoles, bringing their digital applications to the following degree with the creation of responsive websites and complete advertising and marketing campaigns. Now, Lauren makes use of her digital experience to assist firms develop and interact on-line shoppers by her personal company, The Hyacinth Group. Right here, she shares her profession path and insights discovered alongside the way in which.

WWD: How would you describe your profession path? What have been among the challenges you confronted?

Lauren Johnson: I'd sum up my profession path with the phrase, “Selecting the trail much less chosen.”

Positively, my most difficult profession hurdle has been touchdown a full-time place. I'd at all times get so shut. I used to be even flown out to Chicago on a number of events for interviews.

The interview course of might be grueling. I even employed a profession coach for help. I landed interviews at high tech firms like Fb and Google,

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