Cinedigm Boosts content Portfolio With Digital Media Rights Acquisition

LA-based VOD operator Cinedigm has introduced the acquisition of Digital Media Rights (DMR).

DMR is described by Cinedigm as “a diversified specialty streaming, promoting, and content material distribution firm with important experience in constructing audiences for international content material in North America.” The corporate focuses on streaming by way of movie distribution and it operates over 10 FAST and social video channels.

The acquisition will see Cinedigm improve its library to greater than 46,000 hours of movie and tv content material, together with an estimated 40+ million month-to-month viewers, 18.5 million social subscribers, 4 billion views, and 13 billion minutes considered yearly.

Phrases of the deal haven't been disclosed, however Deadline estimates it to be value US$20-25 million.

Cinedigm mentioned that it'll look to develop DMR’s promoting community, whereas additionally leveraging the corporate’s social media division to develop the scale of its viewers.

Chris McGurk, Chairman and CEO at Cinedigm, mentioned: “DMR’s top-notch administration crew, high-quality channels and movie & TV library completely complement our personal strengths and our mission of serving fanatic audiences. When you think about the opposite key additive elements from this deal, together with the worldwide attain of DMR’s expansive social media efforts, we're well-positioned to not solely attain a quickly rising new viewers within the short-term but additionally to develop the size of a bigger Cinedigm umbrella channel technique in the long term. We count on this acquisition to be instantly accretive,

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