Content Is King In The Movie, Film And Digital Video Worlds – Forbes

The expansion of video streaming companies has dramatically elevated the demand for movie and television ... [+] content material.


In my nearly 30 years within the media and leisure worlds, I've in all probability heard the phrase “Content material is King” greater than every other cliche (or truism) in these industries. In an more and more fragmented and plentiful media atmosphere for shoppers in the present day, clearly content material is driving the expansion and success in VOD and different areas. Generally the one factor that distinguish one media firm over the opposite, and their merchandise, is HIT content material.

Many individuals have frequently repeated the mantra of content material is King, however a newly- launched firm, Candle Media, backed by the Wall Road behemoth, Blackstone BX , has put some huge cash the place their mouth is.

Kevin Mayer, former Chairman of Direct-to-Client & Worldwide division of The Walt Disney ... [+] Firm and now co-CEO of Candle Media.

Getty Photographs for Disney

Candle Media was just lately launched by Kevin Mayer, the previous Chairman of Worldwide and Direct to Client at Disney DIS and his long-standing colleague, Tom Staggs, the previous COO of Disney. With Blackstone’s monetary backing, Candle has already introduced many acquisitions of content material firms, in addition to some minority investments. It must be famous that Mayer based and operated the massively profitable Disney Plus streaming service and was the chief dealmaker for Disney with nice content material manufacturers like Pixar, Marvel, Lucas, and others.

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