Coty Expands Beauty Tech Offering In New Perfect Corp Partnership – Global Cosmetics News

THE WHAT? Coty has introduced a multi-channel settlement with magnificence tech options supplier Good Corp. 

THE DETAILS The collaboration will see Coty ‘embed a collection of best-in-class augmented actuality and synthetic intelligence experiences into the digital advertising and marketing toolkits of its magnificence manufacturers.’

The expertise will enable Coty to supply digital try-ons, on-line pores and skin pores and skin diagnostics and data-driven personalization for manufacturers, which embrace CoverGirl, Sally Hansen and Philosophy. It should even be used for Coty’s perfume portfolio. 

As a part of the partnership Coty will introduce in-store procuring with touchless product experiences. 

THE WHY? The collaboration permits Coty to develop its digital prowess in a submit COVID-19 world, and assist ‘advance social promoting.’

Coty Chief Digital Officer Jean-Denis Mariani says, “This partnership provides a brand new dimension to Coty’s digital journey, incorporating a few of the finest augmented and digital actuality applied sciences that may assist the complete portfolio of our manufacturers unlock the most effective digital person expertise and, in consequence, assist advance social promoting.
“It's key for us as a pacesetter in magnificence to pick the best expertise companions that may assist our shoppers uncover, attempt to store for our manufacturers, on-line and offline, in probably the most customized and best methods potential.”

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