COVID-19 And Shifting Generational Preferences Reshape The Future Of The US Media And …

The following wave of market disruption could lie with Technology Z - preferring to play video video games, stream music and interact on social media, fairly than simply watch TV or motion pictures









Information offered by


Deloitte





Apr 19, 2021, 07:31 ET









NEW YORK, April 19, 2021 /PRNewswire/ --

Key takeaways


 







Customers are partaking with a number of leisure choices which might be all vying for his or her money and time, in response to the fifteenth version of Deloitte's Digital Media Tendencies survey.





A extra aggressive market throughout leisure companies, value sensitivity and frustrations could probably drive extra churn for streaming video suppliers, in response to the fifteenth version of Deloitte's Digital Media Tendencies survey.






  • Eighty-two % of U.S. customers subscribe to at the least one paid streaming video service; the common subscriber has 4 paid video streaming companies.
  • Fifty-five % of respondents now watch a free ad-supported video service.
  • Streaming music subscribers pay for a median of two paid music companies, and those that subscribe to gaming companies pay for a median of three.
  • Subscribers cite a rise in value as the most important cause they might cancel a paid video, music, or gaming service.
  • For Technology Z, taking part in video video games is their No. 1 favourite leisure exercise (26%), adopted by listening to music (14%), searching the web (12%),
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