D2C Startup Mamaearth Acquires Mom-Centered Content Platform Momspresso – Inc42

Mamaearth began promoting child care merchandise however regularly pivoted to turn into a whole private care model

Momspresso is a content material platform for moms and anticipating moms with 95% of the content material on the platform being user-generated by greater than 60k mother bloggers in English, Hindi and eight different regional languages

Mamaearth had managed to extend its income over 6x to INR 112 Cr in FY2020 in comparison with the earlier 12 months





D2C model Mamaearth has acquired women-focused content material platform Momspresso and its influencer engagement platform Momspresso MyMoney. Earlier this 12 months, Mamaearth had closed a $50 Mn funding spherical at a valuation of $730 Mn.

Based in 2016 by Ghazal and Varun Alagh, Mamaearth began promoting child care merchandise however regularly moved on to turn into a whole private care model. It's backed by buyers together with Sequoia India, Stellaris Ventures, Fireplace Ventures, Marico’s Rishabh Mariwala, Snapdeal founders Kunal Bahl and Rohit Bansal, and Shilpa Shetty Kundra amongst others. 

Based in 2010 by Vishal Gupta, Momspresso is a content material platform for moms and anticipating moms. In accordance with the platform, 95% of the content material on the platform is user-generated content material created by greater than 60k mother bloggers in English, Hindi and eight different regional languages. Momspresso claims to have over 30 Mn customers each month. 

This growth got here amidst many such consolidations taking place within the private care section with a ‘Thrasio-style’ rollups pattern. Earlier this week, female hygiene startup Sirona raised INR 100 Cr (~$13.5 mn) in Sequence B funding from content-to-commerce startup Good Glamm Group.

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