Digital Marketing Trends Small Businesses Should Know This 2022 – Rappler

Discuss of how the pandemic has modified the way in which we do issues gained’t be getting outdated any time quickly. Whilst we modify and start studying to navigate our post-COVID actuality, you may depend on it to nonetheless trigger extra vital shifts, particularly in enterprise.



How way more will the panorama change as we flux between opening up and lockdowns caused by surges? How will these affect the trajectory of small companies? How will they scale with out teetering on the sting of closing?



With these insights, your corporation may be ready for this coming 12 months.



1. Defending shopper knowledge privateness



Within the Philippines (as with the remainder of the world), e-commerce is booming. 



Throughout final December’s Philippine Startup Week 2021, citing knowledge from Google, Temasek, and Bain and Firm, these key figures relating to the Philippines’ e-commerce scene have been reported:



  • 132% e-commerce development prior to now 12 months;
  • New digital customers are as much as 12 million, and;
  • 99% of digital customers are prone to proceed utilizing e-commerce.
However whereas these figures spell out hope for Philippine MSMEs, additionally they level out challenges. Small companies can look ahead to recovering from the blows of the pandemic however not with out sufficient help. 

To start out issues off, there’s an growing concern about knowledge privateness. In response to loudening requires higher knowledge privateness safety on-line, tech giants are slowly rolling out their very own restrictions for knowledge monitoring. 

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