Estrella Media’s 2021-2022 Upfront Focuses On Originals And Digital-First Initiatives

Estrella Media's focus for 2021-2022 continues to be authentic reveals and digital development.

Estrella Media

The Estrella TV community lags approach behind powerhouses Univision and Telemundo, but it surely's decided to achieve floor within the Spanish-language media house. Dad or mum firm  Estrella Media, formerly LBI Media, which rebranded in February 2020 after exiting bankruptcy, and has been beneath new management for over 18 months, has been tweaking its programming technique to develop its footprint and entice new audiences. And through its 2021-2022 Upront shows, the corporate confirmed it is doubling down on investing in originals, recreation and actuality reveals, however most of all, on digital. 

“The Hispanic neighborhood is crucial shopper section within the U.S. It’s a big base of customers who're a lot youthful than the final inhabitants, rising a lot sooner, and quickly constructing wealth. It is a section that's digital-first," says Estrella Media CEO Peter Markham. "Our problem is to maneuver rapidly to construct media merchandise to super-serve this dynamic market." That is why, he factors out, the corporate's objective is "to succeed in this viewers wherever, anytime, and on any system." 

Amongst Estrella Media's bulletins, a number of new digital initiatives, together with the launch of Estrella Video games, a brand new 24/7 curated free ad-supported TV (FAST) channel, that includes multi-generational household recreation reveals, corresponding to 100 Latinos Dijeron, La Máscara del Amor, Reto Famosos and Jugando con Platanito and new AVOD app - EstrellaTV - which will likely be out there this summer season on Roku and Apple iOS that can have on-demand content material from Estrella Media’s library of over 20,000 hours of programming in addition to stay Estrella Media channels.

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