FairPrice Agency Socialyse On Trendjacking Hacks Post Star Awards Spin


Lately NTUC FairPrice caught the eye of customers when it put a hilarious spin to outfits worn by local celebrities ultimately weekend's Star Awards, an award ceremony hosted by Mediacorp for its Chinese language TV and radio programmes. In a Fb and Instagram submit, FairPrice in contrast the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking meals and drinks resembling a raspberry dessert, donuts and, and native drink iced teh (or tea).
This isn't the primary time the FairPrice model has jumped on a trending subject to advertise its personal good. Final yr, through the iPhone 12 launch hype, the model additionally used the hashtag #NotiPhone12 to advertise its vary of apples with a hyperlink to its eCommerce web site. On its imagery, it highlighted that its merchandise “Prices much less, tastes higher".

Each the campaigns had been finished by NTUC FairPrice's social media company Socialyse, beneath Havas Group. In a dialog with MARKETING-INTERACTIVE, Kenny Yap, common supervisor of Socialyse mentioned that such posts are a collaborative effort between each the shopper and the company. “We always share and talk about completely different content material alternatives,” mentioned Yap.

Socialyse has developed a content material framework specializing in completely different themes resembling all the pieces meals and social accountability. As well as, it has additionally developed the model’s social character and recognized clear parameters on the kind of content material that it could actually trendjack and what to keep away from talking on.

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