Glassbox Expands Award-Winning Experience Intelligence Vision With Strategic A/B Testing …

LONDON--()--Glassbox (TASE:GLBX), the main supplier of digital expertise analytics for internet and cellular functions, as we speak introduced its acquisition of A/B testing expertise from Convertize, a London-based firm specializing in sensible A/B testing software program. In doing so, the corporate has bolstered its dedication to the Expertise Intelligence paradigm it launched earlier in 2021.

This acquisition underscores Glassbox’s dedication to offering a whole digital buyer expertise resolution that drives knowledgeable determination making – and outcomes – throughout all capabilities inside a enterprise. It extends Glassbox’s functionality to assist companies enhance pace and high quality of digital product improvement cycles; outline advertising and marketing campaigns with an understanding of conversion; perceive income potential related to check variants; and establish the important thing engagement, technical and total buyer expertise challenges from every check.

"As the one holistic Expertise Intelligence resolution, we've got excelled in catering to a number of groups – from engineers to product managers and entrepreneurs. We guarantee our shoppers’ complete group can share insights and collaborate on a single platform," mentioned Yaron Morgenstern, CEO, Glassbox. "By eliminating departmental silos, organizations have a single supply of fact to assist quicker collaboration throughout groups, enhance revenues and improve the general buyer expertise. With the acquisition, we’ll proceed to assist all current Convertize A/B testing clients and work to increase these necessary capabilities by the Glassbox platform."

Morgenstern additional added, "This can be a actually thrilling time for our business. We imagine the digital wants of shoppers could be higher served,

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