Glory Star Renews Content Licensing Agreement With E-Surfing Media

BEIJING, Might 18, 2021 /PRNewswire/ -- Glory Star New Media Group Holdings Restricted (NASDAQ: GSMG) ("Glory Star" or the "Firm"), a number one digital media platform and content-driven e-commerce firm in China, at this time introduced the renewal of its cooperation settlement with E-Browsing Media Co., Ltd.  ("E-Browsing Media"), a subsidiary of China Telecom. Underneath the phrases of the settlement, the Firm will proceed to license and authorize the usage of its CHEERS video sequence content material to E-Browsing Media on E-Browsing Media's platform and different third-party platforms that E-Browsing Media operates for a licensing price of RMB27 million.

E-Browsing Media has since turn out to be one of many largest paid video service platforms in China. The strategic partnership between E-Browsing Media and the Firm has supplied entry to China Telecom's monumental person base, resulting in a speedy enlargement of the viewership of the Firm's premium content material, additional promotion of the Glory Star model, and elevated the Firm's market share within the digital media trade.

Mr. Bing Zhang, Founder and Chief Govt Officer of Glory Star, commented, "Following the great success we now have had during the last yr, we're very excited to resume our strategic partnership with E-Browsing Media to proceed rising viewership of our premium video content material and additional develop E-Browsing Media's person base. The renewal of this partnership permits us to construct on our previous success by combining our sources and aggressive benefits to ship a superior service and premium content material expertise to customers.

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