The Authorities Know-how Company of Singapore (GovTech) has appointed efficiency advertising company Reprise to handle social media duties, efficient instantly. Reprise will lead the strategic social content material improvement for GovTech throughout its digital platforms. The appointment follows a pitch that concluded final month. Karen Soo, head of Reprise Singapore, mentioned "Reprise is past proud to associate with GovTech, an revolutionary and transformative model that focuses on constructing efficient options for each residents and companies throughout Singapore”. MARKETING-INTERACTIVE has reached out to GovTech for added info on the appointment. Final yr, GovTech appointed Ogilvy and LEWIS for advertising and PR duties, and noticed companies similar to Hill+Knowlton Methods, Omnicom Public Relations, and Ying vying for the account. The appointment is for 2 years, with an possibility to increase for one more two years. Each companies had been tasked to assist GovTech’s work in speaking Singapore’s Digital Authorities initiatives in abroad markets similar to US, Europe, Asia and Australasia. GovTech had additionally partnered up with enterprise intelligence firm Qlik to deepen public sector officers’ experience and capabilities within the discipline of information science. Each events signed a three-year memorandum, beneath which GovTech and Qlik will provide public officers entry to a wealth of studying sources, trade greatest practices and the most recent improvement instruments to reinforce their skillsets in information literacy and visible analytics.
Individually, GovTech unveiled a new logo for its Singpass web site and cellular app earlier this yr,» Read more from www.marketing-interactive.com