Hang Seng Bank : Meet Hazel, An Original Virtual KOL Embodying The Innovation And Agility …

    
     
 
                  
                             
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01/11/2022 | 01:38am EST

10 January 2022

Meet Hazel, an Authentic Digital KOL Embodying the Innovation and Agility with which Hold Seng's Digital Banking Model Helps Nearly-integrated Life

When the boundary between the bodily and digital worlds is turning into more and more blurred and anticipation grows in the direction of a metaverse future, Hold Seng Financial institution introduces Hazel, a personality from "one other dimension" who brings to life the infinite potentialities of a virtually-integrated life-style. "It is our world now!" - that's Hazel's motto to explain the overlapping of the bodily and digital worlds.

As the primary financial institution in Hong Kong to embrace the usage of a digital character to symbolize its Digital Banking model, Hold Seng showcases how know-how and innovation have launched a lot of life's constraints, making it potential for individuals to do extra and obtain extra. When confronted with a number of choices to select from in life, Hazel opts for "the entire above".

Supporting AOTA Life

"We would like Hazel to embody younger beliefs," mentioned Lucia Ku, Head of Buyer Propositions and Buyer Administration at Hold Seng Financial institution who spearheaded the digital KOL idea. "After we got down to develop Hazel, we surveyed practically 750 younger individuals between the ages of 18 and 30 to deepen our understanding of their preferences and attitudes to life.

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