Having Influencer Network Is Almost Mandatory Today: Anil Viswanathan – Mint

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Premium Anil Viswanathan Senior director, advertising and marketing, Mondelez India 4 min learn . Up to date: 03 Oct 2021, 11:43 PM IST Suneera Tandon

Anil Viswanathan, senior director, advertising and marketing, Mondelez India talks concerning the rising significance of social media influencers, model security and the corporate’s openness to experiment with new concepts

Anil Viswanathan, senior director, advertising and marketing, Mondelez India talks concerning the rising significance of social media influencers, model security and the corporate’s openness to experiment with new concepts. Edited excerpts from the primary in Mint’s sequence of interviews with advertising and marketing leaders that seize the dynamic and fast-changing world of promoting:

Your new Cadbury Dairy Milk marketing campaign refreshing the enduring 1994 advert with an fascinating gender function reversal has gone viral. How did it come about?

I believe it got here by as an concept from a junior inventive member of our company companions, Ogilvy. When the thought was introduced to us, we instinctively felt that it's a nice one to execute. You'll be able to see this movie as a part of the platform that we've got been driving over a sequence of initiatives over the past three years. Cadbury Dairy Milk stands on the platform of generosity. We specific it in India as Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye. Now we have tried to convey this thought alive by attempting to make clear acknowledging the unacknowledged.

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