Herman Miller Launches New Online Retail Store Experience

ZEELAND, Mich., Might 20, 2021 /PRNewswire/ -- Herman Miller (NASDAQ: MLHR) has unveiled a newly renovated retail website tailored for patrons in search of a supported and seamless buying expertise. Utilizing greater than 110 hours of buyer analysis, in-depth suggestions, and consumer testing from over 200 completely different contributors, the location delivers a constant expertise that implements key modifications constructed particularly to make a buyer's journey easy and straightforward. The refresh additionally options further content material that solutions frequent buyer questions – all key requests from these surveyed.

"Our new bodily Herman Miller Seating shops have confirmed to be extraordinarily well-liked with prospects around the globe," says Ben Groom, Chief Digital Officer at Herman Miller. "They tackle a important want in our society proper now: how greatest to enhance our Work from Dwelling set-ups and put together for a extra hybrid working future. For patrons unable to expertise these shops in particular person, our new web site takes the bodily expertise and brings it into your own home nearly. Constructing upon our reside chat capabilities, our Efficiency Seating Specialists can video chat with prospects to exhibit merchandise face-to-face and assist them determine which merchandise are proper for them, offering a completely strong on-line purchasing expertise."

Along with the chat function, the location boasts a recent new design, and enhanced storytelling content material for merchandise, designers, and the model. It additionally options highly effective AI pushed product suggestions and a brand new customer-centric web site navigation, offering simpler entry to well-liked classes like gaming. Heightened searching capabilities have expanded filtering capabilities to offer frictionless purchasing experiences and a brand new "Store the Room" function permits consumers to be impressed by pictures and buy their very own variations with the clicking of a button.

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