HKJC: Digital Transformation With Smart Platform Strategy Guarantees Success, Covers Every …


Digitalisation is the important thing to success in relation to enhancing the client journey on this period. To satisfy the evolving wants, the Hong Kong Jockey Membership (HKJC) has enhanced its digital choices whereas its HKJC TV App and Racing Contact App have received spectacular leads to MARKETING-INTERACTIVE's Mob-Ex Awards 2021.
The Racing Contact App marketing campaign received the gold award within the Finest Use of UX/UI Design class, and silver and bronze awards within the classes of Finest Use of Cell Integration and Finest Use of Cell – Branded Content material respectively. Additionally, its HKJC TV App marketing campaign received the gold award within the Finest Use of Cell – Life-style/Leisure class as effectively.

"I wish to thank judges and the organiser, in addition to our crew members for his or her crew efforts," mentioned Richard Cheung, government director of buyer and worldwide enterprise growth at HKJC.

Since 2014, HKJC has launched the “Good Platform Technique” with an purpose to digitalise wagering transactions and your entire buyer journey that consists of seven steps, particularly Onboarding, Funds Switch, Expertise Reserving, Making ready, Betting or Having fun with, CRM and Buyer Companies. Cheung mentioned the technique paid off amid the pandemic as greater than 85% of transactions had been accomplished by way of digital platforms. Presently, over 640,000 prospects have registered HKJC's FPS service. Additionally, over a million racing notes have been created by racing followers, which they'll retrieve their notes anytime on their cellphones.

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