How Do You Define ‘premium’ In Today’s Digital Landscape?



Venessa Hunt



Analysis exhibits premium environments make for simpler campaigns. However within the present digital panorama, how do you outline 'premium' and why does it make a distinction? Venessa Hunt explains.

As soon as upon a time, digital media was the brand new child on the block. A shiny new toy. A novelty. However that point has lengthy handed and in the present day, just about every little thing has a digital component to it. From out-of-home billboards to TV – all progress areas result in digital.

However in a world the place every little thing is digital, how do you type the nice from the unhealthy? What does it take for a digital setting to be deemed ‘premium’?

The way in which I see it, there are 4 items to the puzzle.

1. Being supported by premium, professionally produced content material

For promoting environments to be deemed premium, they should function premium, professionally produced content material. And several other components go into making true premium content material. High quality is one however greater than that, premium content material engages, conjures up and defines Australian tradition. This content material aligns with the moments that matter to Australians and has them gathering across the water cooler, actual or digital. From creating must-see content material equivalent to your favorite actuality or drama programming to overlaying information and sport, premium content material sits on the coronary heart of Australian tradition.

Professionally produced content material additionally creates premium context. With current and ongoing adjustments to privateness and monitoring,

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