How Glance Became The Platform Of Choice For New Launches In 2021 – Exchange4media

Lockscreen content material platform Look has emerged as a platform of alternative for brand new launches by main studios, music labels and OTT companies in 2021. An rising variety of leisure manufacturers together with Netflix, Sony Music India, Warner Music India and extra, want to leverage the ability of lockscreen to drive buzz for brand new reveals, films and music. With over 150 million energetic customers and extremely partaking, interactive LIVE content material, Look is progressively turning into a big a part of their launch methods. 

“Not too long ago, leisure followers interacted with Raveena Tandon and Parambrata Chatterjee, stars from the Netflix thriller Aranyak, by way of interactive livestreams on Look LIVE. Blockbuster releases similar to Bell Backside and Mimi, starring actors like Akshay Kumar, Huma Qureshi and Pankaj Tripathi had entertaining, unique launch content material tailored for the Look lockscreen. The promos for these films garnered over 100 million impressions every on Look,” the corporate stated. Music labels additionally selected Look lockscreen to launch singles and albums by a few of their high artists. Coldplay’s tune ‘My Universe’ in collaboration with the Ok-Pop band BTS, together with an unique video message from the band, acquired tens of millions of impressions. Warner Music India’s ‘Echo’ music marketing campaign garnered 158 million impressions. Sony Music India additionally partnered with Look to advertise their Punjabi tune ‘Give up’, which acquired 189 million impressions. Even Indie musicians similar to Sony’s Asim Riaz have used Look to achieve new listeners, along with his debut tune receiving 165 million impressions on the platform.

Look helps customers uncover content material primarily based on their likes and preferences on their lockscreens.

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