How Paytm-Backed Rooter’s Pivot To Game Streaming Turned Its Fortunes, Making It India’s Top …

Rooter was based in 2016 as a social community and on-line neighborhood for sports activities followers. Just like Fancred and Chat Sports activities within the US, and FanCode in India.

Its proposition was easy: It will present a fan engagement platform round live-action sports activities, the place customers might take pleasure in quizzes, real-time commentary, sport scorecards, and different multimedia content material across the occasion. 

“We had seen social platforms constructing communities. Sports activities might join followers round gamers, golf equipment, leagues, and so on. We needed to disrupt sports activities content material, and interact folks in a stay setting,” Piyush Kumar, Founder and CEO, Rooter tells YourStory.

 Between 2016 and 2019, the Delhi-based startup tried and examined a number of merchandise and options to turn out to be a one-stop stay sports activities content material vacation spot. Any consumer might go stay throughout a match, conduct quizzes, stay commentary, and share multimedia posts.  The platform hit half 1,000,000 MAUs and 200,000 DAUs round marquee cricket occasions just like the World Cup and the IPL, with 15-17 minutes of common time spent per consumer. Nevertheless, the peaks have been few and much between. Rooter’s dependence on “exterior occasions” remained very excessive. Piyush Kumar, Founder and CEO, Rooter “We wanted to have a product that might have relevance by means of the week, and never for sporadic or event-based utilization. Despite the fact that cricket led to consumer retention, as quickly as there was a break in matches, the numbers went down,” says Piyush.

 Rooter’s month-to-month retention charges hovered round 30-32 p.c.

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