How Video Enhances Brand Storytelling | Comparably

You must do greater than supply an excellent work setting or company culture to draw the very best expertise to your small business. While you wish to entice high-quality candidates to your model, you’ll have to strategy recruiting in a means that’s much like your advertising. A good way to do that is thru storytelling. And if you wish to make the most important impression whereas doing that, think about using video.

Video is an important content material medium for a lot of causes. It grabs consideration. It’s engaging and multisensory. It is usually very shareable.

So what sorts of videos must you use to create buzz round your model as an employer? Listed here are some superior video storytelling concepts which are excellent for employer branding.
Worker Testimonial Movies
In terms of credibility, you possibly can’t do higher than a cheerful worker that's keen to share a testimonial along with your ideally suited job candidates. Workers can share their optimistic experiences along with your firm, how they’ve been capable of expertise skilled improvement, and why their job is significant to them.

The important thing right here is to hunt out pure supply and authenticity. Worker testimonials shouldn’t look like they're scripted or have the topic simply cheerfully itemizing worker perks and advantages.

As a substitute, encourage workers to share significant experiences that talk your model as an employer.
Behind-the-Scenes Movies

A behind-the-scenes video offers prospects a little bit of a peek behind the curtain.

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