‘In This World, social Media Is Everything’: How Dubai Became The Planet’s Influencer Capital

On the electrical blue tarmac of a helipad on the sting of Palm Jumeirah, a synthetic island on the Dubai shoreline, Busra Duran stands on tiptoes. Sporting multicoloured trainers and a pink tulle minidress, the 28-year-old Turkish influencer is posing for images in entrance of a pink helicopter. Her husband, Gökhan Gündüz, snaps away as she fashions her pink sun shades within the shadow of the Atlantis, a blush-coloured resort with inexperienced pointed rooftops which resembles the faux castles of Disneyland’s Magic Kingdom.

‘Gündüz, 29, wears a striped T-shirt with the phrase “constructive” emblazoned across the collar. Duran skips over to test the images he’s taken, earlier than they talk about her Instagram photographs from the experience. Duran approached the helicopter firm to request this free 12-minute tour, the shortest accessible, they usually have been glad to oblige. “It was superb,” she says, flatly, sounding unconvinced. The journey is one of an entire roster of experiences Duran has arrange for the good thing about her 608,000 Instagram followers. In just a few days, the couple have organized to play golf – one other free reward – and Duran typically poses for footage at eating places in alternate for a meal. Her glittering Dubai way of life is displayed on her Instagram: sooner or later she’ll be perching on the side of a bubble bath in an upmarket resort studying a duplicate of Gulf Information; the next in a red swimsuit beside a pool, a glass of rosé in a single hand and a duplicate of a Paulo Coelho novel in entrance of her.

 » Read more from www.theguardian.com