Indian M&E Industry To Hit $55-$70 Bn By 2030 Driven By Digital Segments – Mint

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Premium As of 2021, tv contributed 33-35% to the Indian M&E business, adopted by print (22-25%), gaming (9-10%), OTT (7-9%), search and social platforms (7-9%), audio (5-7%), cinema (5-7%). Photograph: Ramesh Pathania/Mint  (Ramesh Pathania/Mint) 4 min learn . Up to date: 31 Dec 2021, 01:16 PM IST Lata Jha
  • The variety of hours spent per day per consumer on digital and video platforms has risen from 1.8 in 2018 to 2.9-3.2 in 2021. For tv, the identical has elevated from 3.6 to 4.3-4.5.

New Delhi: The Indian media and leisure business is estimated to the touch $55-$70 billion by 2030, rising at a CAGR of 10-12% pushed primarily by robust progress in digital segments like OTT (over-the-top) streaming platforms, gaming, animation and VFX, in response to the most recent report by the Confederation of Indian Trade (CII) together with Boston Consulting Group (BCG). The business is valued at $26 billion-$28 billion in 2021.

As of 2021, tv contributed 33-35% to the Indian M&E business, adopted by print (22-25%), gaming (9-10%), OTT (7-9%), search and social platforms (7-9%), audio (5-7%), cinema (5-7%), animation, VFX and post-production services (2-4%) and out-of-home and different segments (1%).

Clearly, although, progress in digital is outstripping all different segments, amid the covid-19 pandemic. The variety of hours spent per day per consumer on digital and video platforms has risen from 1.8 in 2018 to 2.9-3.2 in 2021.

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