Interview: ‘Your content Needs To Be Unique, Useful. Good content Travels’ – The Federal News

‘What’s Your Story, The Important Enterprise Storytelling Handbook’, which was launched on August 23 by Penguin Random Home, takes us on a racy journey down this highway of  inform your story

A former enterprise journalist, Anjana Menon can also be the founding father of Content material Pixies, a agency that guides corporations on crucial content material technique

People assume in tales, says historian Yuval Noah Harari. Cognisant of this reality, the company world is more and more turning to inform compelling tales to their clients. Brief consideration spans, nonetheless, demand that tales should be advised in modern methods, packaged with knowledge that unravel a narrative, eye-catching, informative pictures and crisply edited movies with background footage. The fast transformations in expertise additionally means they've to decide on the proper platform from the plethora of mediums round to allow efficient story-telling. Commercial What’s Your Story, The Important Enterprise Storytelling Handbook, which was launched on August 23 by Penguin Random Home, takes us on a racy journey down this highway of inform your story. Written by former enterprise journalists who work within the area of company content material technique and communication, the guide begins off by sharing a “secret that turning your message into a terrific story is to assume like a journalist, a storyteller, after which communicate to your viewers”.

It's divided into three elements – the primary portion offers with the fundamental components of storytelling,

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