IOS 15 Is Coming Out On Sept. 20, With The Paint Barely Dry On ATT | AdExchanger

Apple will launch iOS 15 – which comes with a bunch of latest privateness options – on Monday, September 20.

Information of the discharge date dropped on Tuesday with out a lot fanfare, the identical day as Apple’s digital occasion, the place firm executives fawned over the brand new Apple Plus TV lineup and extolled the virtues of the iPhone 13, its professional model companion, sooner chips, longer-lasting batteries and different shiny bits of {hardware}.

However the imminent launch of iOS 15 is a giant deal for the builders and advertisers nonetheless busy getting a deal with on the privateness adjustments that got here together with iOS 14.5.

“IOS 15 is actually going to rock the boat for entrepreneurs the world over if they're unprepared,” mentioned Will Crocker Hay, VP of buyer and companion advertising at Braze.

However the launch of iOS 15 is an effective alternative for entrepreneurs to test again in with their prospects and get a way of up to date privateness preferences.        

“Entrepreneurs want to make sure that they're solely requesting completely obligatory permissions and speaking with transparency round how they are going to use these permissions to reinforce the consumer’s expertise and keep belief,” Hay mentioned. As a fast refresher, the iOS 15 privateness options have been first teased at Apple’s Worldwide Builders Convention in June.

They embrace Mail Privateness Safety, which stops electronic mail senders from utilizing pixels to gather consumer info; the automated obfuscation of IP addresses on Safari as a part of Clever Monitoring Prevention;

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