IP Attys On TikTok Defy BigLaw’s ‘Stodgy’ Social Media Norms

Law360 (April 27, 2021,  6:33 PM EDT) -- Inform me you are a BigLaw lawyer with out telling me you are a BigLaw lawyer.

To start out: This request most likely would not ring a bell. Or perhaps you understand it from Twitter, with out realizing that it is a viral development on TikTok, a platform most legal professionals solely know by popularity. 

That is partially as a result of BigLaw attorneys specifically have a tendency to make use of conventional advertising with inflexible social media guidelines and so they could dismiss TikTok as a spot for Gen Z to make dance movies.

However there's a technology of mental property legal professionals, largely at small companies, that is utilizing the video-sharing platform to speak on to...
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