Is TikTok Taking Over Fashion Week?

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        Few trade figureheads stay within the entrance rows of now influencer-studded runway reveals. Starting in the course of the rise of vogue bloggers within the 2010s and resulting in the pandemic's social media revolution of TikTok, a reckoning of who's-who vogue week tradition is effectively underway. 

Exchanged for video clips and Instagram protection, social media personalities are lavishly dressed by designers and cleverly seated for max publicity. Charli D'Amelio, the face of TikTok with 124 million followers (and counting), was the app's first star to infiltrate vogue week. Invited by Prada to view their Fall/Winter 2020 collection in Milan, model consultants scratched their heads — the partnership appeared to make little sense. Charli is not any vogue blogger, primarily recognized for her dance talents and peculiar rise to fame. Nevertheless, D'Amelio's presence plugged in a brand new viewers for the Italian legacy home, solidifying Prada because the model to covet for younger teenagers.

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However Charli is definitely not vogue week's first social media attendee. Very previous to TikTok and all through Instagram's early days, a brand new wave of unexpected model VIPs turned the face of vogue month: bloggers. Susie Bubble, ManRepeller's Leandra Medine, Aimee Tune, and Chiara Ferragni to call some fan favorites.

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