IZooto Partners With Summit Media To Execute Its Audience First Strategy

Manilla, Philippines, Apr 26, 2021 - (ACN Newswire) - iZooto has signed a 3-year contract with Summit Media to double down on its viewers engagement and retention efforts. iZooto, a US-based India HQ, viewers advertising and marketing platform, helps media publishers cut back their dependence on the likes of Fb and Google. Summit already makes use of iZooto for participating its 31M+ readers throughout its 14 manufacturers.

Viewers growth and engagement proceed to be a precedence for the 25-year-old media group. Summit leverages iZooto's engagement platform and its monetization functionality to spice up its income. Summit and PEP already generate 4% of their site visitors from iZooto and this continues to develop.

Newsrooms inside Summit are actually capable of leverage the person knowledge to create viewers segments and let the software goal readers on the proper time with their favourite class content material with its just lately rolled out AI platform. We're centered on creating a pleasant expertise each for editors and their readers. The AI platform is likely one of the first steps that we have now taken to make sure that editors can deal with what they do finest - publishing nice content material.

iZooto has change into a go-to platform for a number of groups throughout the Summit newsroom - editors, income, and viewers engagement. Editors at Summit have been utilizing iZooto for breaking information and are capable of get readers again to their web site in real-time each time they publish information. "iZooto helps us distribute information quicker than e mail and even social media.

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