Licensing Hotline: August 5, 2021

Thriller and Intrigue at Scholastic

Scholastic has acquired publishing rights to 2 licensed properties identified for his or her intricate storytelling and mystery-solving: the story-based YouTube franchise Spy Ninjas and the murder-mystery sport Hunt A Killer.

Spy Ninjas, represented for shopper merchandise by Surge Licensing, is billed because the most-viewed “story-driven media franchise” on YouTube. It attracts greater than 400 million month-to-month views and has greater than 38 million subscribers. Every of the seven weekly episodes attracts a couple of million views within the first hour of going dwell.

“The true enchantment to us was the recognition, which is wonderful,” stated Debra Dorfman, v-p and writer, international licensing, media, and types at Scholastic. “It facilities on a mission to cease evil hackers, and children simply love all that stuff. It’s foolish however enjoyable. And spy books and kits work effectively for us throughout all our channels. Throughout, it’s the right property for us.” 

Below a three-year settlement, Scholastic will publish a sequence of middle-grade books within the U.S. and Canada. The primary title, coming in January 2022—together with the primary licensed merchandise, together with toys from Playmates—is an official guidebook. “The producers will share numerous in-world stuff with us that we are able to share with the children,” Dorfman stated. “There’s a problem-solving storyline with numerous authentic Easter eggs for the followers.” The primary graphic novel and exercise ebook—a paperback trifold spy-kit exercise ebook with an add-on merchandise associated to the story—will observe in fall 2022.

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