Mambu & Perx Applied sciences accomplice to supercharge dynamic mobile-first engagements for shoppers globally Copyright 2021 PR Newswire. All Rights Reserved 2021-05-18
The strategic partnership permits banks to monetise on their clients' behaviour by interactive, mobile-first engagements
Sturdy synergies between Perx and Mambu promise a recent, inventive digital expertise for banks
SINGAPORE, Might 18, 2021 /PRNewswire/ -- Perx Applied sciences, a number oneÂ enterprise Lifestyle Marketing SaaS Platform supplier and market main SaaS banking and monetary companies platform,Â Mambu, introduced a strategic partnership right now. The partnership goals to unravel the challenges of last-mile buyer engagement for Mambu's shoppers by driving revenue-generating buyer actions by dynamic, incentivised in-app experiences.
"At current most MarTech platforms are designed to drive eyeballs, clicks, and open charges. The outcomes are 'spray and pray', transient buyer engagements that abruptly finish at an SMS, electronic mail or social media put up, main the shoppers to a static touchdown web page. Essential to any engagement technique is the shoppers' last-mile journey," explains Anna Gong, CEO and Founding father of Perx Applied sciences. "The Perx Life-style Advertising PlatformÂ extends this last-mile past typical stopovers byÂ interactive, gamified, and incentive-led engagements that nudge clients to finish the actions and transactions that have been really meant by the marketer and the model."
Monetary companies and banking platform unicorn Mambu empowers banks, fintechs, and lenders to develop their very own digital banking options.