Media Companies Will Have To Create content For A Consumer Who Demands Entertainment In A Place

Sitting within the 18th-floor assembly room within the Marathon Futurex constructing in Decrease Parel, Mumbai, Punit Goenka, MD & CEO of Zee Leisure Enterprises (ZEE), is visibly excited, having stitched up the merger with Sony after almost three months of late nights and hard negotiations spanning Mumbai, London, Tokyo and Los Angeles within the midst of a authorized tussle with Invesco.


“We're making a future-ready firm that may ship top-notch content material throughout platforms,” says Goenka. “The merged entity can have 75 channels, 2 OTT platforms and a presence in 190-plus international locations. Although I feel, for the foreseeable future, India will stay a linear and digital market, investments in digital will considerably enhance.” NP Singh, MD & CEO of Sony Photos Networks India (SPN), who joins by way of video convention, says, “That is the suitable time to construct a next-generation media firm with dimension, scale and world collaboration.”


As main shifts unfold in media when it comes to how content material is created, consumed and bought, leaders like Goenka are making daring bets to be on the suitable facet of historical past.


The media panorama is dealing with a troublesome problem from massive tech. Corporations must be multi-channel, multi-platform and multidevice prepared, and merchandise akin to information, films, TV exhibits, video games and concert events must be reimagined.


Working in a hybrid ecosystem, they must create, mixture and disseminate content material for a shopper who desires on-demand leisure—on the time of her selecting,

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