The Minneapolis advertising and marketing agency Daring Orange Firm has acquired the St. Paul company Three Deep Advertising and marketing, gaining heavyweight shoppers equivalent to Behr paints, Purple Wing Sneakers and Electrolux within the course of.
The acquisition worth was not disclosed. The deal expands Daring Orange's focus of serving to manufacturers enhance buyer loyalty and buyer interactions on web sites, e-mails and in shops.
Three Deep Advertising and marketing's experience is digital media, SEO know-how, and a buyer relationship administration software referred to as Salesforce Advertising and marketing Cloud, which mixed are used to enhance shopper's manufacturers.
Mixed, Daring Orange and Three Deep could have 75 worker with workplaces in Minneapolis and St. Paul. Daring Orange plans to rent one other six employees.
"We could not be extra thrilled to welcome this unimaginable group of gifted and culturally aligned workforce members," mentioned Margaret Murphy, the previous Carlson advertising and marketing govt who based Daring Orange in 2018. "The depth and expertise that Three Deep has throughout digital media, know-how, and analytics allows us to proceed our obsession of serving our prospects higher than anybody within the business."
Murphy mentioned she was drawn to the 18-year previous Three Deep company as a result of it brings stronger search optimization expertise and buyer analytics. Every agency brings one thing to the desk that strengthens the opposite, Murphy mentioned.
Daring Orange shoppers embody some heavy hitter corporations together with leisure car maker Polaris, Anytime Health, SPS Commerce and eBay.
Three Deep Advertising and marketing has a number of star shoppers together with Purple Wing Sneakers.» Read more from www.startribune.com