Netflix’s Play Something Feature Leaves What To Watch Up To Their Algorithm, But Beware The Dangers …

In April, Netflix launched a brand new function to place an finish to indecisive scrolling: Play One thing.

With this function, the Netflix algorithm determines one thing so that you can watch primarily based in your viewing habits and information from different customers with comparable viewing histories.

Once I tried it, Netflix gave me The Actual Housewives of Beverly Hills.

Okay, I admit it: I had watched trashy actuality TV sequence Promoting Sundown in a low second throughout lockdown. However I've tried the Housewives franchise and it isn't my cup of tea.

The algorithm knew I had fallen for the charms of Promoting Sundown (pictured) however how a lot did it actually know me?

So I gave the button one other go — and Superstore began enjoying. Netflix informed me 'we predict you will like this sitcom' however, to be sincere, my comedy style leans in the direction of exhibits like Fleabag, Insecure and Shrill, quite than that sort of broad comedy. I bristled on the suggestions and gave up. It felt like, regardless of the numerous hours I might spent on the platform, the algorithm did not actually perceive my style. However I may perceive, with a seeming deluge of titles, why folks would select to Play One thing.

In fact, Netflix is not the one firm enjoying the advice algorithm recreation — Binge offered a 'Surprise Me!' feature on launch — but it surely's value analyzing the newest transfer from the largest streaming service round.

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