Omnicom’s Resolution Digital Makes Two New Hires, Expanding Digital Transformation Team – B&T

Decision Digital, full-service digital company for the Omnicom Media Group, has bolstered their digital transformation crew with new senior hires. The hires come throughout a fast interval of progress for the company, as purchasers proceed to speculate closely in digital options to create excellent buyer experiences. The brand new hires embody director Callum Pendleton (pictured left) and Benni Lucas (pictured proper) in a newly created position, head of promoting expertise. Matt Keegan, a basic supervisor of Decision Digital stated: “Decision’s mission is to ship exceptional outcomes for our purchasers. To do that we establish, craft and optimise all contact factors on the digital consumer journey.” “To actually ship on this mission we’ve restructured plenty of groups and added some new distinctive expertise with Callum & Benni being two of these coming in to assist our purchasers.” Callum Pendleton, previously of Media.Monks and WPP, stated, “I joined Decision to assist Matt and his crew with increasing the model and expertise a part of the enterprise, and I'm trying ahead to working throughout some nice purchasers. I'm centered on ‘demystifying’ the intricacies of optimising all factors of the digital consumer journey.” Benni Lucas stated, “I’m excited to hitch the Decision Digital crew throughout a time of considerable modifications inside the digital ecosystem. From coverage to privateness and fast digital transformation within the midst of a pandemic, Decision has the capabilities and experience to assist purchasers navigate these uncharted waters.”

Decision supplies strategic and agnostic suggestions throughout the everchanging MarTech & AdTech options,

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