Phoenix New Media Reports Second Quarter 2021 Unaudited Financial Results

BEIJING, Aug. 16, 2021 /PRNewswire/ -- Phoenix New Media Restricted (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Firm"), a number one new media firm in China, as we speak introduced its unaudited monetary outcomes for the second quarter ended June 30, 2021.

Mr. Shuang Liu, CEO of Phoenix New Media, commented, "Whereas sure segments of the promoting market continued to expertise downward strain and industry-wide intensified competitors, we now have determined to bolster our aggressive differentiation by developing our content material ecosystem. Through the second quarter of 2021, we refined our skilled content material manufacturing capabilities to supply our viewers with a gentle move of authentic, well timed, and premium content material. As well as, we upgraded the person interface and AI algorithms of our iFeng app to ship extra personalised and interesting content material choices to our customers. Above all, we continued to diversify our income streams and revitalize our progress engines by exploring new enterprise initiatives. Going ahead, by leveraging our high quality content material portfolio, environment friendly distribution networks and cultivation of potential enterprise alternatives, we'll attempt to adapt to the altering market dynamic and launch a renewed progress cycle to generate lasting shareholder worth."

Mr. Edward Lu, CFO of Phoenix New Media, additional acknowledged, "Through the second quarter of 2021, we embraced {industry} challenges and strategically elevated our funding in our content material ecosystem to strengthen our long-term aggressive differentiation. In the meantime, we continued to handle our bills prudently and monitor the ROI in each space of our enterprise intently. Trying forward,

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