Publicis Communications China has promoted Brian Ng to chief expertise officer whereas retaining his function as chief technique officer of Digitas and Sapient China. In his new function, Ng might be liable for driving the digital technique providing and digital advertising for inventive businesses underneath Publicis Groupe, designing purchasers' built-in buyer expertise throughout touchpoints and digital-first advertising strategies in a number of points, together with digital ecosystem planning, CRM, digital transformation, and social media. In the meantime, Ng will proceed to steer Digitas and Sapient China’s digital technique, handle end-to-end planning from content material to person expertise. Ng will report on to Arto Hampartsoumian, managing companion and government chairman of Publicis Groupe China. As an professional in integrating his information with digital strategies to attain leads to digital person expertise, Ng boasts over 18 years in model expertise in addition to digital and advertising technique, becoming a member of Publicis Groupe China in 2016 and has been main its technique crew to offer purchasers with built-in advertising, digitalisation, and social media methods. He labored with notable purchasers earlier than corresponding to Huawei international, HONOR international, Genesis, Tiktok, Mondelez and Common Studio Beijing.
“Within the new platform world, it's vital to mix the ability of information, inventive and media. Publicis Groupe has distinctive expertise and choices that carry this to life. Within the new function, I'll drive the built-in technique providing primarily based on information and digital advertising, bringing ahead modern advertising, media-inspired inventive and personalised buyer connection within the new platform world," Ng stated.» Read more from www.marketing-interactive.com