RBL Bank Collaborates With Google To Enhance customer Experience – BusinessToday

RBL Financial institution acknowledged on Monday that it has collaborated with Google to strengthen its buyer expertise technique and broaden worth proposition so as to serve its quickly rising buyer base via its digital platform, Abacus 2.0. This collaboration will allow RBL to higher handle buyer knowledge and analytics and allow efficient cross-selling, thereby lowering the price of buyer acquisition considerably.

The lender acknowledged that it goals to offer a superior and holistic one-stop answer to its prospects via Abacus 2.0. It additionally plans to extend its over 4 million prospects to a base of 12-14 million customers within the subsequent three years within the city retail asset and legal responsibility class. It'll leverage Google Cloud’s infrastructure for seamless on-boarding of consumers. The infrastructure may also be the know-how basis of a buyer acquisition engine with inclusive entry to merchandise reminiscent of funds, deposits, insurance coverage, bank card, investments, secured loans and extra.

Surinder Chawla, Head Department and Enterprise Banking, RBL Financial institution mentioned, “Advancing our innovation agenda and constructing an optimized and agile knowledge platform to serve our present and potential prospects is certainly one of our vital enterprise priorities. Working with Google, we'll increase our buyer focusing on with options reminiscent of Google Adverts, and discover co-innovation alternatives with platforms like Google Pay to drive consumer engagement and construct new digital choices.”

Bikram Bedi, Nation Head of Google Cloud in India mentioned that cloud applied sciences allow banks to supply their prospects a quick, safe and intuitive expertise.

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