S4 Capital Merges 4 Mile Analytics And Media.Monks After ‘strong Demand For Data Analytics’

            Wednesday 12 January 2022 7:46 am       


Sir Martin Sorrell Digital promoting and advertising companies big S4 Capital has introduced a merger between 4 Mile Analytics and Media.Monks this morning, considerably increasing its world analytics capabilities and shopper base. 

The merger was pushed by the “sturdy demand for knowledge analytics and engineering experience from our shoppers”, stated Media.Monks world govt vp, Tyler Pietz.

4 Mile Analytics was based in 2017 by Nick Fogler in California as a centered knowledge consultancy, with the aim of serving to shoppers extract extra worth from their knowledge. 

The corporate works with Fortune 500 manufacturers to allow customized knowledge experiences leveraging expertise from companions resembling Looker, Snowflake, Fivetran and Google Cloud. With round 50 knowledge specialists, 4 Mile Analytics generated revenues of roughly $6.5m (£4.8m) in 2021 and is focusing on to double this 12 months.

Sir Martin Sorrell, S4 govt chairman stated, “Understanding and appearing on knowledge is on the coronary heart of the S4 Capital Content material, Digital Media and Expertise companies providing. Subsequently, we're delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we increase our capabilities and partnerships, specifically with Google and their Looker and Google Cloud platforms.”

Nick Fogler, 4 Mile Analytics chief exec and founder, stated “We couldn’t be extra excited to hitch forces with Media.Monks and S4 Capital. We see enormous alternatives to carry the choices of the broader group to our shoppers and supply much more alternatives for our crew.”

S4 additionally confirmed this morning that buying and selling for the primary 11 months and forecasts for December proceed according to market expectations,

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