Sonoma Entrepreneur Announces Merger

INDEX-TRIBUNE MANAGING EDITOR

April 15, 2021, 5:20PM Up to date 7 hours in the past BELatina, a number one Latina digital platform, has merged with BrandStar, an promoting, movie manufacturing and digital methods agency. Lisa Cavalli, managing accomplice and founding father of BELatina, is a third-generation Sonoma resident who graduated from Sonoma Valley Excessive Faculty in 1986. BELatina is a digital platform with content material on vogue, politics, expertise, celebrities, well being, magnificence, work, intercourse, friendship, meals and extra. A workforce of Latina/Afro-Latinx writers and editors from numerous backgrounds produce day by day content material on the belatina.com web site. Cavalli launched BELatina in 2019. The platform goals “to tell readers with considerate, long-format, researched journalism by reporting and sharing in-depth tales, illuminating untold truths, unpacking forgotten histories and amplifying new unapologetic views.” Cavalli stated the location has been a ardour venture for her. “Nobody else was creating compelling genuine content material on this enviornment,” she stated. “And from the very starting, main advertisers have been drawn to our website as a result of nobody else was focusing on this viewers of girls who, by the best way, make the shopping for selections in most households.” A BELatina life-style tv present is ready to launch within the fourth quarter of 2021 and can broadcast on Lifetime Tv.

"The merger with BELatina is a superb addition to our built-in manufacturing and advertising and marketing choices, constructing on and increasing our companies whereas connecting folks with manufacturers to do life higher," stated Mark Alfieri,

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